A PEO partners with businesses to manage critical HR tasks like payroll, benefits, and compliance. Essentially, you get a team of HR experts, allowing you to focus on what you do best—growing your business. In this video we cover what a PEO is, how they work, and how to select the right one for your business.
Success takes focus and determination. Business owners have enough to focus without adding doing payroll, paying payroll taxes, workers compensation premium audits, negotiating health benefit renewals, and other HR related tasks. Using a PEO (Professional Employer Organization) can free up employers to stay focused. Using a PEO Broker will not only save you even more…
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NCCI Recommends another rate cut for Florida “The National Council on Compensation Insurance is recommending that the Florida Office of Insurance Regulation reduce workers compensation rates by an average of 6.9%, effective Jan. 1, 2026. Improved loss experience in policy years 2022-2024, the result of continued decreases in claim frequency, was the primary driver of…
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In the fast-paced world of sales, it’s tempting to go all in—calling, emailing, following up, and pushing hard for a week… only to burn out or slow down when responses don’t come quickly. But here’s a truth every top performer knows: consistency outperforms intensity every time. Success in this business doesn’t come from one massive…
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Confidence Is Contagious – And It Closes Deals! Last month, we talked about the power of asking. This month, we want to build on that momentum with something equally important: confidence. In sales, confidence isn’t about being flashy—it’s about being certain. When you speak with conviction about what you offer, people notice. Prospects feel more…
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Success Starts With a Simple Question One of the most overlooked tools in a salesperson’s toolkit is also the simplest: asking. Whether you’re new to the business or a seasoned closer, the difference between a missed opportunity and a signed deal often comes down to whether or not you asked. This month, we want to…
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SCF Inspire Magazine shines light on new scholarship program We’re proud to share that Bridgely Key Options ‘ COO, Dennis Cooley, was recently featured in Inspire, the official publication of State College of Florida. The article, “Alumni Donor is a Hometown Hero,” highlights Dennis’s professional journey from Bradenton native to founder of Secure HR and…
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How Quiet Consistency Builds Loud Results in Sales In sales—and especially in the PEO world—it’s easy to associate success with what’s visible: the signed client, the big commission, the public win. But the truth is, most success doesn’t happen in the spotlight. It happens in the quiet moments. It’s the prep work before a call.It’s…
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“I recently had the opportunity to travel to Tallahassee with a group from the Manatee Chamber of Commerce as part of our Legislative Committee. Each year, we meet with state leaders to share the voice of our local business community and bring forward the real challenges small businesses face. It’s always a meaningful experience, and…
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How and Why Showing Up Over Time Wins Let’s be honest—PEO sales isn’t easy. It’s a long sales cycle. There’s competition. And sometimes, even your best pitch doesn’t land. But here’s something I’ve learned: Success in this business rarely comes from perfection. It comes from consistency. The best brokers—the ones who consistently bring in clients…
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Let’s face it—most deals aren’t won on the first call, email, or even the second. In fact, studies show it can take 5 to 12 follow-ups to close a sale, especially in a relationship-driven space like PEO brokerage. So here’s the truth: The brokers who follow up—win. Whether you’re reaching out to a business owner…
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As technology continues to evolve, businesses have more options than ever for handling payroll, HR, and workers’ compensation. Self-service HR platforms, AI-driven compliance tools, and automated payroll systems promise convenience and cost savings. But with all this innovation, one thing remains constant—business owners still need expert guidance. That’s where you come in. Why Tech Alone…
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