A PEO partners with businesses to manage critical HR tasks like payroll, benefits, and compliance. Essentially, you get a team of HR experts, allowing you to focus on what you do best—growing your business. In this video we cover what a PEO is, how they work, and how to select the right one for your business.
Success takes focus and determination. Business owners have enough to focus without adding doing payroll, paying payroll taxes, workers compensation premium audits, negotiating health benefit renewals, and other HR related tasks. Using a PEO (Professional Employer Organization) can free up employers to stay focused. Using a PEO Broker will not only save you even more…
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Success Starts With a Simple Question One of the most overlooked tools in a salesperson’s toolkit is also the simplest: asking. Whether you’re new to the business or a seasoned closer, the difference between a missed opportunity and a signed deal often comes down to whether or not you asked. This month, we want to…
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SCF Inspire Magazine shines light on new scholarship program We’re proud to share that Bridgely Key Options ‘ COO, Dennis Cooley, was recently featured in Inspire, the official publication of State College of Florida. The article, “Alumni Donor is a Hometown Hero,” highlights Dennis’s professional journey from Bradenton native to founder of Secure HR and…
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How Quiet Consistency Builds Loud Results in Sales In sales—and especially in the PEO world—it’s easy to associate success with what’s visible: the signed client, the big commission, the public win. But the truth is, most success doesn’t happen in the spotlight. It happens in the quiet moments. It’s the prep work before a call.It’s…
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“I recently had the opportunity to travel to Tallahassee with a group from the Manatee Chamber of Commerce as part of our Legislative Committee. Each year, we meet with state leaders to share the voice of our local business community and bring forward the real challenges small businesses face. It’s always a meaningful experience, and…
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How and Why Showing Up Over Time Wins Let’s be honest—PEO sales isn’t easy. It’s a long sales cycle. There’s competition. And sometimes, even your best pitch doesn’t land. But here’s something I’ve learned: Success in this business rarely comes from perfection. It comes from consistency. The best brokers—the ones who consistently bring in clients…
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Let’s face it—most deals aren’t won on the first call, email, or even the second. In fact, studies show it can take 5 to 12 follow-ups to close a sale, especially in a relationship-driven space like PEO brokerage. So here’s the truth: The brokers who follow up—win. Whether you’re reaching out to a business owner…
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As technology continues to evolve, businesses have more options than ever for handling payroll, HR, and workers’ compensation. Self-service HR platforms, AI-driven compliance tools, and automated payroll systems promise convenience and cost savings. But with all this innovation, one thing remains constant—business owners still need expert guidance. That’s where you come in. Why Tech Alone…
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Now that we’re a month into the year, you may have hit some early roadblocks on your path to making this your best year ever. That’s normal—but what sets top performers apart is how they push through challenges and keep their momentum going. https://youtu.be/pIISupUQEVM Here are three common challenges brokers face early in the year—and how to…
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Brokers and Agents, As we reflect on the past year, we want to take a moment to express our deepest gratitude for your hard work, dedication, and partnership. Your role in our success cannot be overstated. We truly value the trust you place in Bridgely Key Options and the collaborative spirit you bring to every…
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As the holiday season is upon us, we want to take a moment to wish all of our valued customers and trusted brokers a very Merry Christmas and a joyous holiday season. Your continued support and partnership mean the world to us, and we are truly grateful to work alongside such incredible individuals and businesses.…
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