The Fortune Is in the Follow-Up: Why Persistence Wins in PEO Sales

Let’s face it—most deals aren’t won on the first call, email, or even the second. In fact, studies show it can take 5 to 12 follow-ups to close a sale, especially in a relationship-driven space like PEO brokerage.

So here’s the truth:

The brokers who follow up—win.

Whether you’re reaching out to a business owner who “needed to think about it” in January, or a client who’s been dragging their feet on switching providers, your follow-up is what turns potential into performance.

Here’s why follow-up matters more than ever:

✅ It builds trust – You’re proving you’re reliable, consistent, and serious about helping.
✅ It uncovers timing – Sometimes, it’s not a “no,” it’s a “not yet.” Following up catches that perfect window.
✅ It reinforces value – Every touchpoint is a chance to remind them what makes you—and the PEO solutions you offer—better.

A Simple Challenge for This Month:

Pick 5 prospects you haven’t heard from since January. Reach out. Reconnect. Re-engage. Remind them that you’re still here to help them succeed.

Remember, technology may deliver the message, but it’s your persistence that gets the result.

Let’s keep that momentum going.