How and Why Showing Up Over Time Wins Let’s be honest—PEO sales isn’t easy. It’s a long sales cycle. There’s competition. And sometimes, even your best pitch doesn’t land. But here’s something I’ve learned: Success in this business rarely comes from perfection. It comes from consistency. The best brokers—the ones who consistently bring in clients…
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“I recently had the opportunity to travel to Tallahassee with a group from the Manatee Chamber of Commerce as part of our Legislative Committee. Each year, we meet with state leaders to share the voice of our local business community and bring forward the real challenges small businesses face. It’s always a meaningful experience, and…
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Let’s face it—most deals aren’t won on the first call, email, or even the second. In fact, studies show it can take 5 to 12 follow-ups to close a sale, especially in a relationship-driven space like PEO brokerage. So here’s the truth: The brokers who follow up—win. Whether you’re reaching out to a business owner…
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As technology continues to evolve, businesses have more options than ever for handling payroll, HR, and workers’ compensation. Self-service HR platforms, AI-driven compliance tools, and automated payroll systems promise convenience and cost savings. But with all this innovation, one thing remains constant—business owners still need expert guidance. That’s where you come in. Why Tech Alone…
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Brokers and Agents, As we reflect on the past year, we want to take a moment to express our deepest gratitude for your hard work, dedication, and partnership. Your role in our success cannot be overstated. We truly value the trust you place in Bridgely Key Options and the collaborative spirit you bring to every…
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Upcoming changes that will impact you and your customers As we approach the end of the year, it’s the perfect time to double down on our efforts to meet those year-end goals and start thinking about what we want to achieve in the year ahead. Let’s stay focused, work hard, and finish strong. This is…
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“Honored and humbled to be recognized as part of the Titan 100, joining a group of leaders dedicated to making an impact in our region. This award is a testament to the strength and resilience of our team and the incredible support of our community. I’m grateful for the opportunity to continue driving forward, inspired…
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At Bridgely Key Options, we believe that our success is driven by the dedication and talent of our team. Today, we are thrilled to celebrate a remarkable milestone for one of our most valued employees, Ryan Varnadore, who has been with us since 2013. A Commitment to Excellence Over the past decade, Ryan has been…
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A PEO partners with businesses to manage critical HR tasks like payroll, benefits, and compliance. Essentially, you get a team of HR experts, allowing you to focus on what you do best—growing your business. In this video we cover what a PEO is, how they work, and how to select the right one for your business.
Here are some tips to equip you as a PEO sales professional with advanced prospecting techniques to identify, engage, and convert high-quality leads effectively. Advanced prospecting is crucial for the success of modern-day PEO sales professionals. By leveraging data-driven strategies, personalized outreach, and the latest technology, sales teams can more effectively identify and engage high-quality…
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The U.S. Senate sent Acting Labor Secretary Julie Su’s nomination back to the White House on Dec. […]
On Dec. 14, the Washington State Department of Labor and Industries (L&I) finalized and adopted […]
On Dec. 14, the Washington State Department of Labor and Industries (L&I) finalized and adopted […]
Whole Foods can continue its practice of disciplining workers for wearing Black Lives Matter (BLM) […]
On Dec. 12, California’s Labor Commissioner revised its FAQs to address changes that will occur […]
